Built for Greenlight
One for each kind of request in your post: a launch campaign with motion, a presentation, and a direct mailer. Each one stays inside your brand and stretches it into a new format.
Concept 1 · Launch campaign
Your site introduces Family Hub with one line: Family life, organized effortlessly. This set carries that line across a story, a square post, two display sizes and a short motion cut.
Answers: launch campaigns · social media content · motion
The Family Hub page: its headline, the list of what the hub gives you, the section names and the Say 'Hey Greenlight' line. I wrote no new product claims.
Bright teal on near black teal, mint backgrounds, rounded cards, pill buttons and the wordmark alone.
One grid for four sizes. Swap the line and the hub screen for the next launch, and the motion cut keeps its three beats.
Story · 1080 × 1920
Introducing Family Hub
Family life, organized effortlessly.
Say 'Hey Greenlight'.
Learn more →Motion cut · 1080 × 1920 · 10 seconds
Introducing Family Hub
Family life, organized effortlessly.
Say 'Hey Greenlight'.
Learn more →Square · 1080 × 1080
Introducing Family Hub
Family life, organized effortlessly.
The all-in-one hub that gives you calendars, live family locations, chores, photos, lists, and a family assistant.
Display · 300 × 250
Introducing Family Hub
Family life, organized effortlessly.
Leaderboard · 728 × 90
Introducing Family HubFamily life, organized effortlessly.
Learn more →Concept 2 · Presentation
Your Family Trends Report holds strong numbers. This turns them into a one page read and a three slide deck anyone on the team can present.
Answers: presentation decks · retention content
Your published report. Every number is from it, and the survey footnote stays with the stats it belongs to.
Dark teal, mint and bright green, big numbers and rounded cards, with the wordmark as the only logo.
The same grid works for the next report. Reuse the layout, then check each number, its source and its survey note.
One pager · US Letter
2025 Family Trends Report
Family money, by the numbers.
The headline numbers, on one page.
* YouGov and Greenlight Kid's surveys
Inside the report
Family Money In MotionThe Joy FactorThe Effort EffectRaising the FutureHow the pieces work together
Four stats, one pull out number and the four section names of the report, on a single sheet.
A title slide, a slide on kids who want to earn, and a slide on money moving between kids and friends.
The two survey stats keep their asterisk and the YouGov and Greenlight Kid's surveys line, wherever they appear.
Slide 1 · Title
2025 Family Trends Report
Family money, by the numbers.
Slide 2 · Kids and earning
Kids and earning
Kids want to earn.
* YouGov and Greenlight Kid's surveys
2025 Family Trends Report
Slide 3 · Money in motion
Moving money
Money moves between kids and friends.
2025 Family Trends Report
Concept 3 · Direct mail
A 9 by 6 inch postcard that says what Greenlight costs in one sentence, and a spec sheet with proposed trim, bleed, safe area and file settings.
Answers: direct mailers · production planning
Your own words: the price line from your homepage, the debit card for kids line, and the Wall Street Journal line from your plans page. No savings rate appears anywhere.
Near black teal on the front, mint on the back, a bright green card and the wordmark alone.
Swap the front line and the back offer for each audience. The file setup on the spec sheet stays the same.
Front · 9 × 6 in
The debit card for kids. And so much more.
Named the best overall kid's card by the Wall Street Journal.
Back · 9 × 6 in
Plans start at just $5.99/month for the whole family.
Includes up to five kids.
Compare plans
greenlight.com
Address area
Spec sheet · 1200 × 780
Production spec
Postcard, 9 x 6 in
Not to scale.
Trim9 x 6 in, landscape, flat card
Bleed0.125 in on all four sides, so the art runs to 9.25 x 6.25 in
Safe areaType and the wordmark stay 0.25 in inside the trim
Images300 ppi at 100 percent
ColorPress files in CMYK. The brand colors below are screen values, so proof before press
Type and mailType outlined in the file. The right half of the back stays clear for address and postage, set with the mail house
FilePDF/X-4, one page per side, crop marks outside the bleed