×Eric Jefferson

Brand Designer · remote

Help families feel ready for the next big step.

Show parents what Greenlight makes possible as their kids grow more independent.

A child saving for something they really want. A parent feeling ready to give them a little more freedom. I’d help your team tell those stories through campaigns that show where Greenlight fits into family life. I bring experience in consumer email, with motion graphics and print production to carry the story into other formats. My AI workflow helps me push ideas further and move from concept to finished work faster.

Contact me Resume
Built for Greenlight: Family Hub launch set, with a motion cut →

Portfolio

Selected work

Work that matches what your team makes: campaigns, social, email, decks and web pages.

Case studies: Credit Karma · Synovus · risk3sixty · SiteOne · fullCircle GRC

Interactive email · Gmail ads

Credit Karma

Email and Gmail ad work I made at Brightwave for Credit Karma. The original email design used placeholder text, so its copy was rewritten for the portfolio.

  • Email
  • HTML email
  • Mobile email
  • Gmail ads
  • Credit Karma
  • Brightwave

View case study

Email design · look book

Synovus

Emails I designed at Brightwave for Synovus, shown as a look book. It covers Credit Card Activation, Private Wealth and the Project Elevate check-ins.

  • Email
  • Look book
  • Credit card activation
  • Private wealth
  • Project Elevate
  • Brightwave

View case study

Brand · campaigns · events

risk3sixty

The brand behind a cybersecurity firm that grew from about 15 to 50 people. I designed its brand, campaigns, sales materials and event graphics.

  • Digital ads
  • Landing pages
  • Email
  • Social
  • Decks
  • One-pagers
  • Booths
  • Print
  • Video

View case study

Mobile app · UX · Pitch concept

SiteOne app

An app idea I pitched to SiteOne, the landscape supply company, while it was a Brightwave client. It was never built.

  • Mobile app
  • UX
  • App screens
  • Phone mockup

View case study

Product brand · naming · UI direction

fullCircle GRC

risk3sixty’s own GRC (governance, risk and compliance) platform. I named it and built its identity. The C and its circle read as a pie chart and a status ring, the data the product exists to show.

  • Naming
  • Identity
  • Logo
  • UI direction

View case study

Card 1 of 5: Credit Karma

Interactive email

Campaigns for Char-Broil, Chick-fil-A, Ferrari, SiteOne and Credit Karma, at Brightwave: email that moves and responds inside the inbox.

Web and UX

Sites for seven franchise brands at GoTo Foods, including Moe’s, Jamba, Cinnabon and Auntie Anne’s.

Brand and print

Logos, brand guidelines, print, photography and social graphics for Envision Studios clients.

Your list, my record

Relevant work for your brand team.

Your post lists the formats. Here is my record for each.

Campaigns, social and email

  • Paid and organic social
  • Digital ads for lead gen
  • Interactive email for Synovus, Credit Karma, Equifax

Presentation decks

  • Sales decks and pitch presentations
  • One-pagers, datasheets and case studies
  • PowerPoint templates the whole company used

Web pages

  • Landing pages and gated downloads
  • Web and UX for 7 franchise brands at GoTo Foods
  • Website templates the team used for quick updates

Print, apparel and events

  • Trade show booths, banners and signage
  • Print and apparel
  • Managed the printers and vendors

Inside an established brand

  • Wrote risk3sixty’s brand guidelines
  • Email, slide and social templates other teams reused
  • Took requests from every team and set the order

Motion, and deadlines met

  • Motion graphics in After Effects
  • Took over a website of about 20 pages and launched it on time in under three weeks

Built for Greenlight

Three concept pieces in your brand.

One for each kind of request in your post. They use your colors, a free stand in for your type and facts from your own site. None of them rewrites the brand. They stretch it into new formats.

Launch set · motion

Family Hub launch set, with a motion cut

A story, a square post, two display sizes and a short motion cut, all built from your Family Hub line: Family life, organized effortlessly.

Answers: launch campaigns · social · motion

View concept
One pager · deck

Family Trends one pager and three slide deck

The numbers from your published Family Trends Report, cut into a one page read and three slides, with the survey footnote kept.

Answers: presentation decks · retention content

View concept
Direct mailer

Postcard concept and production specifications

A 9 by 6 inch postcard, front and back, built on your price line, plus proposed production specs.

Answers: direct mailers · production planning

View concept

Tools

The tools behind the work.

Figma is my main design tool. My AI workflow runs on Claude Code and Codex, with Higgsfield for images.

Design

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Sketch
  • PowerPoint
  • Google Slides

Motion and video

  • Final Cut Pro
  • Adobe Premiere Pro
  • Adobe After Effects

Build

  • HTML
  • CSS
  • Visual Studio Code
  • WordPress
  • Elementor

AI

  • Claude Code
  • Codex
  • Higgsfield

Contact

Let’s ship the next launch.

Greenlight’s mission is to shine a light on the world of money for families. The campaigns, emails and decks around it should be just as clear. I can help make that happen, fast.

Email me

Email
Based
Denver, Colorado · remote
Resume
Eric Jefferson · Brand DesignerBack to top